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Pure Hydration

The Problem

As the first IV Hydration spa in Jacksonville, Pure Hydration had the challenge to market themselves to the masses and to educate the consumer about IV Hydration and the health benefits related with it. 

 
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The Solution

We developed a comprehensive brand that is bold and energetic while still retaining a spa-like quality in order to capture a wide audience. By thinking through the different customer personas we were able to come up with 8 different IV concoctions to offer. Each IV bag is specially formulated to cater to a different target audience ranging from professional athletes to late night party enthusiasts to the trendy health conscious person.

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